https://tourmarketingsuite.com/blog Marketing insights for the tour & activity market. Tips on Google Ads, SEO, email marketing, social media, and growing your experience business. en-us Wed, 15 Apr 2026 17:45:46 GMT https://tourmarketingsuite.com/blog/why-reviews-matter-more-now-than-ever https://tourmarketingsuite.com/blog/why-reviews-matter-more-now-than-ever Sat, 11 Apr 2026 00:00:00 GMT Google quietly introduced one of the most important updates to local search: 'Ask Maps,' powered by Gemini AI. Instead of just showing results, Google now makes recommendations — and those recommendations are based on your reviews. https://tourmarketingsuite.com/blog/geo-seo https://tourmarketingsuite.com/blog/geo-seo Mon, 27 Oct 2025 00:00:00 GMT As a digital marketing agency, we don't traditionally focus on SEO, but we have been getting a lot of questions about how AI and generative search will impact organic search. https://tourmarketingsuite.com/blog/how-to-turn-off-season-browsers-into-pre-season-bookers https://tourmarketingsuite.com/blog/how-to-turn-off-season-browsers-into-pre-season-bookers Fri, 10 Oct 2025 00:00:00 GMT When the Season Ends, the Smart Marketing Begins. For most tour and activity operators, the off-season is when bookings slow, but traveler interest doesn't. https://tourmarketingsuite.com/blog/tour-operators-ai https://tourmarketingsuite.com/blog/tour-operators-ai Tue, 19 Aug 2025 00:00:00 GMT AI is stepping in to answer traveler questions before they ever reach your website. The clicks you do get are more valuable than ever—but capturing them requires a new strategy. https://tourmarketingsuite.com/blog/email-blasts-verses-marketing-automation https://tourmarketingsuite.com/blog/email-blasts-verses-marketing-automation Tue, 17 Jun 2025 00:00:00 GMT You run a tour company. You send out one big, generic email: \ https://tourmarketingsuite.com/blog/how-lead-magnets-can-help-tour-operators-drive-more-bookings https://tourmarketingsuite.com/blog/how-lead-magnets-can-help-tour-operators-drive-more-bookings Mon, 02 Jun 2025 00:00:00 GMT In a world where attention is currency, lead magnets are the ultimate bait for tour operators looking to grow their customer base and increase bookings. https://tourmarketingsuite.com/blog/essential-words-travel-marketer https://tourmarketingsuite.com/blog/essential-words-travel-marketer Thu, 13 Feb 2025 00:00:00 GMT In the dynamic world of travel marketing, mastering the language of the industry is vital to crafting the perfect campaign and understanding consumer behavior. https://tourmarketingsuite.com/blog/what-to-post-on-social https://tourmarketingsuite.com/blog/what-to-post-on-social Mon, 09 Dec 2024 00:00:00 GMT Posting on social media... You know you should be doing it, but... are you? We get it—half the battle is figuring out what to post. https://tourmarketingsuite.com/blog/digital-marketing-for-travel https://tourmarketingsuite.com/blog/digital-marketing-for-travel Fri, 29 Nov 2024 00:00:00 GMT Dive into an exciting shift in the digital marketing landscape that can leave an amazing impact on tour and travel companies.